Content marketing model for leading web content management

This paper is envisaged to provide the Ukrainian businesses with suggestions for a content marketing model for the effective management of website content in order to ensure its leading position on the European and world markets. Our study employed qualitative data collection with semi-structured interviews, survey, observation methods, quantitative and qualitative methods of content analysis of regional B2B companies, as well as the comparative analysis. The following essential stages of the content marketing process as preliminary search and analysis, website content creation, promotion and distribution, and content marketing progress assessment were identified and classified in detail. The strategic decisions and activities at each stage of the process showed how a company’s on-site and off-site content can be used as a tool to establish the relationship between the brand and its target audience and increase brand visibility online. This study offered several useful insights into how website content, social media and various optimization techniques work together in engaging with the target audience and driving website traffic and sales leads. We constructed and described the content marketing model elaborated for effective web content management that can be useful for those companies that start to consider employing content marketing strategy for achieving business goals and increasing a leadership position

Features of managing the creative development of the socio-economic system in the conditions of influence of COVID-19 pandemic

The main purpose of the study is to model the process of managing the creative development of the socio-economic system in the conditions of influence of COVID-19 pandemic. For this, we have applied the methodology of functional modeling and graphical display, which includes the possibility of structural analysis and serves as effective information technology for any control system. Socio-economic systems are a large number of complex organizational structures with a large number of management processes. The largest of these are companies and organizations with appropriate personnel, on which it depends on where the company will move. It is impossible to compete without creative development. For an illustrative example, we used the current socioeconomic system in the form of a company, in which creativity and creative development play an important role. As a result, we reflected how, through a convenient and easy-to-use model, it is possible to form clear steps and stages that would informatively reflect creative development for the socio-economic system (company)